Nero is a popular restaurant in Downtown Vancouver. Back in 2022, restaurants around the city were working in re-adapting it’s menu and guidelines after the pandemic. The goal with Nero was solving some of the main problem of FOH by creating a clear menu design and signages around the restaurant for better user understanding. As well as generating more customer reach with social media management where the brand identity would properly showcased.

With the dream of becoming the number one choice for dog walking services in New Westminster, Laura (Founder) knew that in order to do this, she needed to start strong! Her vision was clear. A bold and funky branding that would not only represent the fun of the services but also her personality.

The brand identity is a composition of cheeky icons, a bright colour palette and a combination of a bold sans serif font with a elegant script font to contrast it. This reflects the fun yet professional approach of services that Bos Up marketing offers.

The process for this brand identity begins with representing the business’ core values into the logo. The main idea was to create a harmonic yet fun composition of the main letters combined with icons while communicating multiple layers of meaning through it’s design.

Our Own Way is a non-profit feminist movement dedicated to building a global community of women who uplift and support one another by sharing their stories. We challenge the unfair judgments women often face over trivial matters—like their choice of clothing or language—because these things don't define who they are.