Our Own Way
Our Own Way is a non-profit social movement aimed at creating a global community where women can support one another and share their stories. Women often face judgment over trivial aspects of life, like their clothing choices or manners, but these don't define who we are.
This movement includes a series of three ads, website, design and an app designed as safe spaces for women to connect, chat, and find the confidence to build the life they desire on their own terms.
Inspired by the Dada art movement, the design features a sober color palette with black-and-white photography, emphasizing a non-judgmental approach to color. A combination of collage elements and a striking red accent highlights the core message of the movement."
App Design - UI/UX Wireframe
Website Design
Video reel/Animation