The brand identity is a composition of cheeky icons, a bright colour palette and a combination of a bold sans serif font with a elegant script font to contrast it. This reflects the fun yet professional approach of services that Bos Up marketing offers.

The main objective of the branding concept is to reflect the essence of GT creative through symmetric shapes and lines that serve as brush strokes coming from the pen icon incorporated into the logo. We wanted to elevate the concept by adding the text cursor as a brand element into the logo in order to represent the digital & SEO part of the business.