GT Creative
Graham Thurgood is a professional content writer, editor, and search engine optimization (SEO) expert with 3+ years of experience writing and editing blogs for agencies, businesses, and clients.
The main objective of the branding concept is to reflect the essence of GT creative through symmetric shapes and lines that serve as brush strokes coming from the pen icon incorporated into the logo. We wanted to elevate the concept by adding the text cursor as a brand element into the logo in order to represent the digital & SEO part of the business.
Red and blue colors are incorporated in different tones and gradients to represent professionalism and trust. A minimalistic sans serif typography is utilized to go along the clean strokes that compose the ‘gt’ in the main logo design. A typewriter-like typeface is chosen as an accent font with the purpose of complimenting the overall concept of Copywriting!
