Tessa’s Pups
Tessa is a professional dog walker and sitter based in Vancouver, Canada. Her passion for animals started when she was a kid living in Ontario along with the dream of, one day, having a dog daycare and animal rescue in BC and opening a line of raw food for dogs as this connects her passion and her professional carreer as a chef.
With her client network growing day by day, she then realized that she needed a cohesive brand identity that could help her reach her target audience by providing a more clear understanding on who she is and the benefits of working with her.
Tessa’s pups branding speaks elegance & professionalism through a minimalist serif font combined with a fun yet luxurious script font and natural colour palette. In addition to that, fine line organic illustrations of dogs are incorporated to compliment the brand identity and to fully represent the combination of fun and elegant.
