Services: Branding & UI/UX
Timeline: 2 months

Next-One is an innovative property management company based in Medellín, Colombia, dedicated to redefining the industry by providing an user-friendly digital experience that streamlines everyday tasks and payments for building management, fostering trust and offering peace of mind. They do so by focusing on the brand statement ‘One step forward on property management’.

After over 12 years with their old branding, the company sought
a new website and branding to better reflect their vision. The new identity focuses on a fresh, modern aesthetic, anchored by an updated brandmark inspired by a forward icon. The redesign features two arrows pointing to the right, symbolizing progress and action, integrated seamlessly with a combination of rounded and geometric sans serif font. The letter “X” was customized to form one of the arrows, which ultimately maintains the overall meaning within the logo throghout multiple logo variations.