North West Drone Show Society
The Northwest Drone Show Society (NWDSS) is a Canadian corporation dedicated to facilitating the world of drone shows in Canada. One of their main challenges was to showcase the innovation of the industry while maintaining the professionalism of a non-profit corporation. The creative approach conveys tree key elements as a solution to this challenge; Support, Canada & Drones. By combining these 3 elements into a full brand identity, the brand looks to generate clarity and trust to those who encounter it. The design style mixes the innovative feel of the drone shows with a professional and minimalistic style, leaning more towards a corporate look.
The creative direction conveys drones in a conceptual way with lines of movement and a distinctive colour palette. Gradients within the colour palette are incorporated in this concept to give a sense of depth and a combination of the messages behind each colour coming together.
